After the successful promotion of foreign direct investments and export activities the Chinese government drives to boost the domestic demand: private income as well as public expenditures for health, education and housing space shall rise.
The private consumption in China only amounts to half of the GDP compared to a portion of two third, which is typical for western industrialized countries. About two third of the 1.3 billion Chinese citizens still live at the margin of subsistence despite of the economic development. High-income households save a majority of their earnings in order to take precautions in case of illness, unemployment and one’s old age.
This fact gives one possible chance for sustainable growth opportunities for German enterprises in China. Those, who respond to this change of awareness with skilfull marketing and sales activities, will long-lasting generate profit.
Our offers:
- market analysis
- market entry strategy
- sales organization and development
- identification of distribution partners
- identification of Joint Venture Partners
- support to build Wholly Foreign Owned Enterprises
- M&A
